Not every company is seeking to raise millions of dollars. North Country Showcase was a local project with a small, realistic minimum raise of $10,000. They ran a casual, friendly campaign, with a brief 80-second video that showed a variety of the craft items they sold at their location. They ended up raising $13,100. Since it’s a small operation, that amount was significant for their business, and must be considered a success! However, if they had made a few minor no-cost tweaks to their campaign (which I will detail in the course), I believe they could’ve easily doubled that amount, or more.