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Things you must know before you launch your campaign:

The Deal You're Offering

Decide on terms. What will you offer investors? What to give for perks/rewards — and should you even offer them? What is the minimum amount you want to raise? The maximum? How long should your campaign be?  What’s the minimum investment per investor? Make your timeline. How should you set a value for your company?

Choose a Platform

It makes a difference where (and when!) you host your campaign: StartEngine, MicroVentures, WeFunder, etc. What are the differences in the long run? (David Willis is one of the few people who has raised money on more than one.) Why you must choose whether you’re going to receive investment money as you go or wait all the way to the end of the campaign. Will you accept bitcoin? Etc.


Can you go it alone? If so, how does that affect the amount you raise? Should you partner up with others? How much equity do you give them if you do?

Campaign Style

Refine your pitch. Figure out what style best suits you personally. How much should you spend on a video? Who should be in it? Do you even need a video? How long should your campaign page be? What do you say in your bio if you don’t have a lot of credits yet?


Form a company: This is mandatory. Should you choose an LLC or S Corp? Can you do it yourself? Which state should you register in? How do you cut costs when incorporating? Etc.

What Next?

How will you ensure your campaign runs smoothly, so that you reach (and exceed!) your fundraising goals on time?

Whether you're raising $10,000 for your film's postproduction expenses, $250,000 for that low budget film, or $1,000,000 to make a more ambitious feature film, this masterclass will give you exactly what you need to launch your campaign and see it through to success.

Here are some of the advanced techniques 

that we covered in detail:

  • Detailed analysis of a dozen real campaigns and why they succeeded (or failed).

  • How to choose between StartEngine and MicroVentures and WeFunder, etc. (David Willis is one of the few people who has raised money on more than one.)

  • Whether to advertise or not and how to get the money to pay for it.

  • "Perks" -- the "rewards" you give investors in Reg CF campaigns and how they are different than Kickstarter rewards.

  • Extensive Q & A during the masterclass. Detailed answers to your questions.

  • How to communicate with investors and why it's so important.

  • Keywords you should never use in your campaign.

  • How to start your campaign with only a few thousands dollars and still get to $1 million (that's what David Willis did).

  • The #1 thing that repels investors.

  • How much time you need to spend each day on your campaign, and whether you should run it for 30 days, 60 days, 90 days, etc. (This is very different than Kickstarter!)

  • The campaign video. David will spend at least an hour on this topic. You will learn what works and what doesn't. You'll learn how much you should expect to spend -- and how your budget will depend on why you're raising money. (This knowledge alone is worth the cost of the masterclass. He spent many hundreds of hours studying every kind of campaign video to figure out the formula. Obviously, that work paid off for him -- let it pay off for you.)

  • How to raise money for dark or gritty indie films, or other highly personal projects. David will teach you how to find investors that want you to make your film.

  • How to ask for an investment from someone without actually asking them. (The shy approach can really pay off sometimes.)

  • Where to run ads, and what audiences you should target to find investors. And tips to avoid spending money on ads that target people who will never invest.

  • The NUMBER ONE REASON why someone will invest in your campaign. It's been proven time and time again, yet many fundraisers don't prioritize it.

  • How to easily avoid simple errors that could make the government temporarily shut down your campaign. (Seriously, it's a no-brainer to avoid this, but it happens to the careless.)

  • How to find affordable lawyers that will do your paperwork heavy-lifting.

  • How to gain momentum -- which is the difference between a successful and unsuccessful campaign.

  • How to avoid the kinds of people you don't want to work with.

  • PR firms -- do you need one?

  • The top mistakes that doom campaigns.

  • What should your minimum investment amount be? You can go as low as $100, which  most everyone can afford, or set it higher -- some campaigns have $500 or even $5,000 minimums. The advantages and disadvantages for lower and higher.

  • Mailing lists as sold by crowdfunding consultants -- legit or a ripoff?

  • Investor types you should avoid at all costs. (Yes, you can refuse an investment.)

  • Some attendees will be chosen in advance to pitch their projects at the event and get feedback on the spot from David Willis. Sign up for our newsletter to find out how you can be chosen to pitch. (No extra charge, of course.)

  • Some pointers about what you can and can not say when discussing your active campaign -- there are legal pitfalls. (It's not hard to navigate -- just be aware of it.)

  • Why you don't have to rely on friends and family to fund you. But there are some free things they can do to help you anyway.

  • How much harder is it to do a Reg CF campaign than a Kickstarter campaign? Hint: not as hard as you might think! The rules want to make it as easy as possible for you.

  • Here's a biggie: How to attract and seal the deal with high net worth individuals. If you run your campaign right, high level investors will come to you -- and can easily double your fundraising amount, or more. But you can lose them if you unknowingly say the wrong thing -- I'll tell you how to easily talk to them and what they want to hear so they'll be comfortable investing with you.

  • And many, many more topics and hints and stuff you should really know before you start your campaign!


For a free eBook on the best funding methods for your film, and to be the first to receive updates on what we'e got planned next, subscribe to our newsletter! 

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LEGAL DISCLAIMER: No legal advice will be given as part of this program. Anything on this website or at the masterclass or from consultations should not be construed as advice from a lawyer. Always consult legal counsel for matters of law.

All data on crowdfunding is from publicly available sources, collected and compiled for years 2016 -- 2018. Sources include: Crowdfund Capital Advisors Report to the SEC  •  Kickstarter Success Data  •  Microventures: Key Findings •  A New World of Fundraising •  Best Practices • and many others.

©2020 by United States Motion Picture Company LLC