WHAT IS EQUITY CROWDFUNDING?
Equity Crowdfunding is the process through which people across the country and around the world (i.e. the "crowd") invest money in a company in exchange for shares in that company.
Start with your idea for a new business or an existing one that needs financial backing.
Put your campaign on an approved website for investors, who will get to share in your success – giving them an incentive to buy in.
Use the money you raise to launch your project and start generating revenue.
When someone buys in to your campaign, they'll own a small part (which you define) of the final product – giving them a share in your success and therefore more incentive to invest. All the while, you maintain complete creative control with the money to make it happen.
Equity Crowdfunding: By the Numbers
3 1/2 months
Equity Crowdfunding (officially called "Regulation Crowdfunding," or Reg CF for short) can be used to finance a brand new company or to fund continuing work of an existing business. You can raise any amount from $10,000 to over $1 million per year. Unlike Kickstarter or Indiegogo, Reg CF campaigns do not focus on donations from friends and family, but on the hundreds of thousands of interested investors already on approved platforms.* Because of this, the average Reg CF campaign is almost twice as likely to be successful, and raises more than ten times the average Kickstarter campaign.
Equity Crowdfunding went into effect in the United States in 2016 with the implementation of the JOBS Act, a bipartisan law that opened up new opportunities for businesses to raise capital. Those using Equity Crowdfunding are at an advantage over Kickstarter fundraising because they are much more likely to reach their minimum goal – and then receive that funding.
But since the law was passed so recently, there are no comprehensive resources and tools for entrepreneurs who want to reach their maximum goal. Until now.
Learn how to use Equity Crowdfunding to raise serious money.
*For example, our own campaign (which raised over $1 million) had 893 total investors, only 6 of whom were acquaintances of ours. That means 887 strangers invested over a million dollars in our movie!